Author Archives for Staff Writer
Top 7 Tips For Medical Practices Using Facebook

Top 7 Tips For Medical Practices Using Facebook

  Facebook Marketing Right now it seems a whole lot of people are on Facebook. According to PewResearch Center’s Social Media Update 2013, Facebook remains the most popular social network among U.S. adults. Marketing research firm Vision Critical discovered that social media has a tremendous impact on consumer...

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Medical Marketing Fact #2

Medical Marketing Fact #2

  Fact: You are Just One Review Away from a Bad Reputation Your staff must understand that you are just one review away from a bad reputation that costs your practice or hospital new patients. The reputation of any healthcare related brand is comprised of many different factors. By far, the biggest...

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Google is Changing How Patients Find Doctors

Google is Changing How Patients Find Doctors

  The Ever Changing Google Google recently updated its local search algorithm. Has your practice seen a decrease in profits? Does there seem to be a lull in activity at your practice compared to this time last year? Have you noticed a reduction in the amount of new...

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Healthcare Providers Can’t Afford to Skip Mobile

Healthcare Providers Can’t Afford to Skip Mobile

  Do you want to successfully market as a healthcare provider? In order to do that in today’s world you must “think mobile.” According to Paul G. Matsen, Chief Marketing and Communications Officer at Cleveland Clinic, in regard to brand recognition fellow marketing professionals must be aware how mobile has...

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Medical Marketing Fact #1

Medical Marketing Fact #1

  Fact: Facebook is More Important than You Thought If a potential patient earns $100,000/year and falls within the 24-45 age group, 80% of this demographic researches their doctor on search engines like Google. This online research takes place before scheduling an appointment with the prospective doctor. They also consider the...

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Startup Costs for a New Medical Practice [Infographic]

Startup Costs for a New Medical Practice [Infographic]

  Startup Costs for Starting a New Medical Practice [Infographic] Many physicians are considering opening their own medical practices. They are finding they make more money by being out on their own rather than working at the local hospital. They also like the stability and flexibility that comes with having your...

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