Medical Marketing Experts Blog
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Top 7 Tips For Medical Practices Using Facebook

17 November 2014

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Top 7 Tips For Medical Practices Using Facebook

  Facebook Marketing Right now it seems a whole lot of people are on Facebook. According to PewResearch Center’s Social Media Update 2013, Facebook remains the most popular social network among U.S. adults. Marketing research firm Vision Critical discovered that social media has a tremendous impact on consumer decisions. It was reported that of the people who liked, shared, or commented on the the posted retail product, many have gone on to buy that product. Healthcare practices can build similar engagement patterns utilized in the retail sector ...

Medical Marketing Fact #2

09 November 2014

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Medical Marketing Fact #2

  Fact: You are Just One Review Away from a Bad Reputation Your staff must understand that you are just one review away from a bad reputation that costs your practice or hospital new patients. The reputation of any healthcare related brand is comprised of many different factors. By far, the biggest factor is the people that work at the office or hospital. Their interactions with patients can rival the doctor’s expertise when it comes to your online reputation. Here’s an example of a patient unhappy with a doctor’s staff:  

Google is Changing How Patients Find Doctors

04 November 2014

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Google is Changing How Patients Find Doctors

  The Ever Changing Google Google recently updated its local search algorithm. Has your practice seen a decrease in profits? Does there seem to be a lull in activity at your practice compared to this time last year? Have you noticed a reduction in the amount of new patients your office is seeing? If the answer is yes to any of these questions, it is time to reevaluate your website and any other directories where your business has an online presence. Patients Use Google Of course, people may ...

Healthcare Providers Can’t Afford to Skip Mobile

08 October 2014

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Healthcare Providers Can’t Afford to Skip Mobile

  Do you want to successfully market as a healthcare provider? In order to do that in today’s world you must “think mobile.” According to Paul G. Matsen, Chief Marketing and Communications Officer at Cleveland Clinic, in regard to brand recognition fellow marketing professionals must be aware how mobile has transformed digital media in the last 3 to 5 years and this is only going to continue. Paul went on to say that in August among a total of 19 million visits to the Cleveland Clinic website, 69 percent of ...

Medical Marketing Fact #1

06 September 2014

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Medical Marketing Fact #1

  Fact: Facebook is More Important than You Thought If a potential patient earns $100,000/year and falls within the 24-45 age group, 80% of this demographic researches their doctor on search engines like Google. This online research takes place before scheduling an appointment with the prospective doctor. They also consider the doctor’s or practice’s social media presence a must. Why is This? Because customer service, reputation, and background checks really matter when it comes to “educated shoppers” who are about to pay out of pocket! These potential patients are also the ones ...

Startup Costs for a New Medical Practice [Infographic]

14 August 2014

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Startup Costs for a New Medical Practice [Infographic]

  Startup Costs for Starting a New Medical Practice [Infographic] Many physicians are considering opening their own medical practices. They are finding they make more money by being out on their own rather than working at the local hospital. They also like the stability and flexibility that comes with having your own practice. In this first infographic called “GETTING YOUR MEDICAL PRACTICE OFF THE GROUND,” we show some of the costs that a new practice can expect.   Share this Image On Your Site by Adding the Code Below to Your Website Please include attribution ...