The articles below are featured in the print edition of the Orlando Business Journal column entitled "The Savvy Entrepreneur." Click on any of the links below to read the full article.
Momma taught us a lot growing up, but somehow she never got to the social media discussion. We delve into 6 tips momma should have taught us about the social web.
When SEO is done properly, your website can pay you very rich dividends. When it isn't, it's like a palm tree in the desert. It looks nice, but no one sees it.
There are many ways to get visitors to your business website as long as you don’t mind putting in the effort. Here are a few of the top ones.
Google Adwords is Google’s main advertising product and has features such as pay-per-click (PPC) advertising, cost-per-thousand (CPM) and site-targeted advertising for text, banner, and rich media ads. Here is why you should use it.
The world of online marketing is much bigger than searches performed on desktop and laptop computers. With Smart Phones like the Apple iPhone, Motorola Droid Bionic, or Samsung Galaxy, your potential customers can find you while they are in a traffic jam, waiting their turn at a doctor’s office, or working out in the gym.
Many businesses get caught up in the buzz of Internet marketing, yet fail to invest in their most important online asset, their website. Before you run headfirst into driving more traffic to your website, you must take a long, hard look at your website and its ability to convert site visitors.