Fact: Facebook is More Important than You Thought
If a potential patient earns $100,000/year and falls within the 24-45 age group, 80% of this demographic researches their doctor on search engines like Google. This online research takes place before scheduling an appointment with the prospective doctor. They also consider the doctor’s or practice’s social media presence a must.
Why is This?
Because customer service, reputation, and background checks really matter when it comes to “educated shoppers” who are about to pay out of pocket! These potential patients are also the ones with private insurance with out- of-network benefits. Sounds like that Facebook page just got a little more important!