If you think online video is just another passing fad, you might want to reconsider. According to a recent survey, it was determined people prefer online video over case studies and white papers. The simple answer why we prefer video over other forms of media and content marketing is because it forms a stronger human connection.
89 million people in the United States are going to watch 1.2 billion online videos today.
Online video now accounts for 50 percent of all mobile traffic.
Consumers give up on an online video if it doesn’t load in two seconds.
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.
92 percent of mobile video viewers share videos with others.
Placing videos on your landing pages can improve conversion rates by up to 80 percent.
More than 1 billion unique users visit YouTube each month spending more than 4 billion hours watching videos.
Mobile video ads that include social media buttons drive 36 percent higher engagement.
Why video should be in your content marketing strategy? It simply makes sense.
We remember 20% of what we hear.
We remember 30% of what we see.
We remember 70% of what we see & hear.