When it comes to getting more customers, nothing beats the power of Search Engine Optimization.
SEO leads have a 14.6% close rate, outperforming direct mail & print ads by 8Xs
70-80% of users ignore the paid ads.
18% of organic clicks go to the #1 position and 10% of organic clicks go to the #2 position.
75% of users never scroll past the first page of search results.
79% of search engine users say they always/frequently click on the natural search results.
70% of the links search users click on are in the organic or SEO results.
Do you want more targeted traffic? Can your business use more qualified buyers? Are your competitors outselling you online? If so, then a proper SEO campaign is just what you need. Our simple but effective Search Engine Optimization (SEO) attack plan is five fold:
1 Strategy – We first examine your market and competitors in order to identify the best keywords to target for your business. Once this is done we determine the most qualified keywords to go after first while setting realistic goals and milestones. We then “Map” these keywords to relevant pages on your website for optimal ranking results.
2 On Page Optimization – About 25% or so of SEO has to do with what occurs on your website. We have a perfected method of optimizing your website and all of its pages so you get the highest achievable rankings in the search engines for the keywords you want to dominate. We work side-by-side with your business in determining what keywords are best for you to target.
3 Off Page Optimization – The majority of SEO takes place in building backlinks to your website. This is also known as Off Page Optimization. The search engines view each backlink to your site as a vote. The more quality votes your site receives for a given keyword phrase, the higher your rankings will be for that keyword phrase. We build backlinks to your site using a wide variety of methods that look natural to the search engines. We do not use black hat or spammy techniques that can get your site penalized or delisted in the search engines.
4 Monthly Traffic and Ranking Reports – Each month we supply monthly reports that show your rankings for keywords in the search engines (Google, Yahoo, and Bing). We also provide traffic reports that show which keywords are delivering the most traffic to your website and to which pages visitors most often view.
5 Refine Strategy – No matter how well an SEO strategy is created initially, adjustments will be needed in order to get the best returns as the campaign goes forward. Some keywords will outperform other keywords by having a quicker response. Also, the search engines continually make changes to how they rank sites. We monitor these changes and refine our strategy to maximize the results and your marketing budget.
What most businesses do not realize is that organic listings get the lion’s share of traffic from searchers. In fact, the top 3 listings get over 60% of all web traffic and wherever the clicks go, so does the money. You want to have as many listings as possible on page 1 of the search engines for the terms that make your business money. Ideally, you want to be in the top 3 out of 10 listings. Honestly, if you are not on page one in Google for your main keywords, you are on the outside looking in and your competitors are the ones who are getting the business.
If you are serious about increasing revenue for your business through online marketing, you cannot afford to overlook Search Engine Optimization or what is commonly known as SEO. SEO focuses on the free listings, or organic results in the SERPS (Search Engine Results Pages). The organic listings are limited to 10 listings per page by default.