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5 Seconds is all you have. So, let’s get it right.
Five seconds is all that you have to give your very best impression online. Within the first five seconds of visiting your site, a site visitor is deciding if they should go to another website or stay on yours. We help you put your best foot forward in five seconds or less. This will give you the best opportunity to convert a site visitor into a paying customer. Here are some website conversion thoughts.
Traffic is fine I think... →
But most websites don’t have a massive traffic problem, however they do have a conversion problem.
Typical conversion rates →
Conversion rates normally range anywhere from 1 to 3 percent for a website.
Customers' cost to acquire →
Companies typically spend $92 to bring customers to their site, but only $1 to convert them.
Wasting opportunity again? →
I know that half of my advertising dollars are wasted, I just do not know which half.
Slow sites aren't very good →
A one second delay in page response time can result in a 7 percent reduction in conversions.
Video rocks online →
Placing videos on your landing pages can improve conversion rates by up to 80 percent.
Calls to action matter →
More than 90% of visitors who read your website's headline also read your call to action (CTA) copy.
Be sure to test a bunch →
Only 44 percent of companies use split-testing while trying to optimize conversion rates.
Your Market and Your Message
While many web companies mainly focus on the look of your new site, we focus on communicating your brand and message to your site visitors. We always think in terms of marketing your business rather than creating a site that will win us another design award. Our main goal is to make your business more money online. This all starts with branding, positioning, messaging, reputation and consumer trust. And we have just five seconds to communicate it. The more value we can provide to site visitors, the longer they will stick around and engage with your business.
Don’t Let Your Site Fail You
If you want to have a successful website, you need to understand these basic secrets for success. In order to optimize your website’s ability to get new customers, you really want to capture the pulse of your audience. Here are some things to consider. What are their needs and expectancies when coming to your site? Are they looking for a deal? Are they in the middle of a crisis? Will only the best product or service do? Is money not the main deciding factor determining their decision? Can they only work with your business if you accept credit cards or carry a specific type of insurance? The more you understand why they are coming to your website, the more likely you can help them.
Some other important considerations for your website are what types of clients provide your business with the best return on investment in both the long term and short term. What is the lifetime value of each of your customers. By knowing the answers to questions like these, you cannot only build a successful site, you can build a successful online marketing campaign.
Our Simple Website Design Process
Here are some basic steps we use to create your site:
1 State of the Union
If you already have an online presence we take a look at your current messaging and design. If website analytics are available, we will analyze what can be improved upon for the new site design.
2 Return on Investment (R.O.I.)
With the help of a thorough questionnaire, we gain a better understanding of the types of clients that provide you the best Return on Investment. By doing this we can better prioritize your site’s messaging, positioning and content.
3 Site Structure
Your site should be designed in such a way that it makes the most sense to your site visitors and to search engines like Google. We organize your web pages into a wireframe that will act as a blueprint for your website. With sound site structure, you will have a new site that will engage site visitors and make it easy for search engines to index your content.
4 Mockup
Before the site actually gets coded and goes live, we design a PDF mockup allowing you to see and edit the design before it launches. Your new site design will be created by our team of web design professionals. Our website designers are well versed in creating web designs that convert site visitors into customers. At this time you will be able to suggest site design changes.
5 Coding Compliance
Upon approval, we will code your site design to work with all the major devices (desktop computers, laptops, mobile devices, pads, etc…) and with all major web browsers (Internet Explorer, Safari, Firefox, Google Chrome etc…). Not only will your site look good, but we will also optimize the site to load quickly on any device. With a quick load time site visitors are more likely to stay on your site and not lose patience. In addition, we adhere to W3C coding standards.
6 Customized Content Management System (CMS)
Depending on your needs and the direction you would like to go with your site, we can install and customize a content management system that is right for you. Common open source CMS platforms include WordPress, Drupal, Joomla, Magneto, Open Cart and Zen Cart.
7 Personalization
Your site’s content may be written by you, your staff or our staff. If time is of the essence, you may want to use our content writers. Our team of writers have written articles and web pages on just about every topic imaginable. They know how to write content that not only appeals to your site visitors, but to the search engines as well.
Not only will your content be personalized, so will the photography on your site. With website photos, you have the option of supplying us the photos and/or utilizing our extensive database of photography. We can also set up a photo session to capture just the right moment and setting.
8 Site Changes & Marketing
There will always be some aspect of your website that can be improved upon. Over time, your business needs, messaging, content and direction may change. No matter what the reason, we can help fine tune your website as needed to get you the best return on your investment.